Wardley Mapping

Strategy for the Self-Taught

Are you unclear about what to do and why?

Are your plans creating more confusion than clarity?

Do you end up second-guessing yourself as a result?

Show your work! Make a Wardley Map!

first lists of parts, then value chains (parts with dependency relationships), then wardley maps (value chains with parts horizontally positioned in terms of evolution)

Competence, clarity, and alignment… one sketch at a time.

As Featured In

How It Works

Wardley Mapping in 90 Seconds

Make a Model of the Situation

A Wardley Map reveals how we think capabilities fit together to meet real needs in the market.

Go with the Market Flow

Change isn't as random as we might think. We just need to spot the hidden patterns.

Embrace Common Sense

Organizations need healthy habits, too! Good principles can make a big difference.

Explore Strategic Gameplay

Basic market moves can be strung together to form unique, context-specific strategies.

Mapping costs you nothing but your own time & effort. It's all creative commons, share alike. You can always read the book, but once you get the basics just try it and practice.

Simon Wardley, courtesy of AWS Public Sector.

Start Mapping Today!

Origin Story
Follow Simon Wardley on his journey from bumbling CEO to competent leader.
19 Chapters about Wardley Maps
Available in print, PDF, ebook, and more!
Completely FREE
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Online Course
#1 most approachable way to learn Wardley Mapping.
Fast-paced 75-minute Video Course
Bonus Map Library & Case Studies
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Pip Deck®
Decades of strategy wisdom distilled into a practical toolkit.
54 action-packed tactics
Templates to get you strategizing
A bite-size video masterclass for each tactic
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*You get a 10% discount if you purchase through this link, and we receive a small commission, at no cost to you.

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Prasanna Krishnamoorthy Partner, Upekkha, Value SaaS Accelerator

In the last year we now have 100+ founders who've done mapping & have had their minds blown. I don't know how to measure the revenue or growth impact of doing Wardley Maps & gaining more clarity, but we do see an improvement in conviction & speed of decision making.
John Cutler Head of Education

One of the great lessons of Wardley Maps is the power of novel visualizations that work on multiple dimensions... Conversations can be so much richer and effective.
Cat Swetel Principal Consultant

Wardley Mapping provides an opportunity for the dominant narrative to become conspicuous, space for nondominant narratives to be named and understood, and can illustrate the strategic value of nondominant narratives.

Make Your First Map!

Find pencil and paper

Follow the video

Get help

If you get stuck, let us know! And don't forget, our online course has helped thousands just like you.

When you're in a moment of opportunity, Wardley Mapping can help you rise to the occasion. Thankfully, there's no magic to it. Just follow the process and stay curious.

Ben Mosior
Strategy Educator

Featured in the Strategy Tactics Pip Deck®️

with 25 step-by-step Wardley Mapping tactics

*You get a 10% discount if you purchase through this link, and we receive a small commission, at no cost to you.