Learn Wardley Mapping

Clear Strategy with Wardley Mapping

Cut through the nonsense, sharpen your focus, get results.

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What Is Wardley Mapping?

Put an end to one-size-fits-all strategy! By visualizing your specific market situation, you decide what matters. Wardley Mapping helps you create clarity, sharpen focus, and unlock purposeful action.

How Does It Work?

Value Chain

A nuanced visualization describing how organizational capabilities integrate to meet human needs.


A breakthrough understanding of market forces, applied to the value chain to define a competitive "situation."


Universally useful principles that high performing organizations put into practice to achieve their goals.

Market Patterns

Anticipatable market movements that can be used to discover asymmetrically advantageous opportunities.

Mapping costs you nothing but your own time & effort. It's all creative commons, share alike.

You can always read the book (I will get around to finishing at some point), but once you get the basics just try it and practice.

Simon Wardley, creator of Wardley Mapping

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In the last year we now have 100+ founders who've done mapping & have had their minds blown. I don't know how to measure the revenue or growth impact of doing Wardley Maps & gaining more clarity, but we do see an improvement in conviction & speed of decision making.

One of the great lessons of Wardley Maps is the power of novel visualizations that work on multiple dimensions... Conversations can be so much richer and effective.

Wardley Mapping provides an opportunity for the dominant narrative to become conspicuous, space for nondominant narratives to be named and understood, and can illustrate the strategic value of nondominant narratives.

Learn More

Wardley Mapping in 90 Seconds

Enjoy a good story?

If you prefer to learn by reading, this free book details Simon Wardley’s journey into the world of strategy and the invention of Wardley Mapping.

The first five chapters show you exactly how to get started. Available in digital, print, and audiobook formats.

Start Mapping Today!

If you want to save time, build confidence, and get value out of Wardley Mapping right away, join our online course, Pragmatic Wardley Mapping.

We’ve boiled down the basics of Wardley Mapping into a shortest-path-to-value experience that we’re confident will help you, as it has helped hundreds of leaders before you.

Just want to try it out?

Grab a pen and paper

That's all you need to make your first map. We'll show you the rest!

Follow along with the video

Step through the process with Ben. Do what he does, and sketch out your first map!

If you liked it, take our course!

If you want to save time, build confidence, and get value out of Wardley Mapping right away, join our online course, Pragmatic Wardley Mapping.

Wardley Mapping is something you do when you're in a messy situation and must rise to the occasion. Thankfully, there's no magic to it. Just follow the process and stay curious.

And don't worry; if you get stuck, you can always reach out. We'll get you uncovering incredible opportunities in no time!

Ben Mosior, LWM Educator

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