Learn Wardley Mapping

Clear Strategy with Wardley Mapping

Cut through the nonsense, sharpen your focus, get results.

What Is Wardley Mapping?

Wardley Mapping visualizes situations of strategic importance in order to create clarity, invite critique, and inspire action.

In practice, it’s all about developing strategic competence through situational awareness in order to secure asymmetric advantage.

The Value Chain

Build a nuanced understanding of how capabilities come together to meet human needs.


Learn the lessons they never taught you about the market's impact on organizational capabilities.


Develop organizational fitness through the adoption of universally useful principles.


Anticipate market movement and discover opportunities that afford asymmetric advantage.

How Does It Work?

With a Wardley Map, you finally have the language to express how things are or aren’t currently working, as well as where you might intervene to produce better outcomes.

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One of the great lessons of Wardley Maps is the power of novel visualizations that work on multiple dimensions... Conversations can be so much richer and effective.

Wardley Mapping provides an opportunity for the dominant narrative to become conspicuous, space for nondominant narratives to be named and understood, and can illustrate the strategic value of nondominant narratives.

In the last year we now have 100+ founders who've done mapping & have had their minds blown. I don't know how to measure the revenue or growth impact of doing Wardley Maps & gaining more clarity, but we do see an improvement in conviction & speed of decision making.

Mapping costs you nothing but your own time & effort. It's all creative commons, share alike.

You can always read the book (I will get around to finishing at some point), but once you get the basics just try it and practice.

Simon Wardley, creator of Wardley Mapping

To Learn More...

Start here!

Wardley Mapping in 90 Seconds

Enjoy a good story?

If you prefer to learn by reading, this free book details Simon Wardley’s journey into the world of strategy and the invention of Wardley Mapping.

The first five chapters show you exactly how to get started. Available in digital, print, and audiobook formats.

Just want to try it out?

Grab a pen and paper

That's all you need to make your first map. We'll show you the rest!

Follow along with the video

Step through the process with Ben. Do what he does, and sketch out your first map!

Share with us!

Want to share your progress, get feedback, and ask questions? Take a picture of your map and share with us in the chat!

Need something more structured?

We’ve boiled down the basics of Wardley Mapping into a shortest-path-to-value online course that has helped hundreds of people just like you. Backed up by a 10x value guarantee.

Wardley Mapping is something you do when you're in a messy situation and must rise to the occasion. Thankfully, there's no magic to it. Just follow the process and stay curious.

And don't worry; if you get stuck, you can always reach out. We'll get you uncovering incredible opportunities in no time!

Ben Mosior, LWM Educator

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