How the underestimated get the upper hand.

Leaders at all levels choose Wardley Mapping to create strategic clarity and purposeful action.

The Book

Simon Wardley was an imposter CEO, or at least that’s the way he felt. Why hadn’t anyone taught him how to do strategy? Was the executive world keeping a big secret?

Well… no, not exactly. Read the rest of the story, as told by Simon, for free, Creative Commons (BY-SA 4.0).

Quick Reference

How to read a Wardley Map

Learn with others in the community

Join our online events to learn the basics of Wardley Mapping, get practical mapping experience on issues that matter, and explore your most important questions with others.

Explore lessons learned

Making Bad Meetings Better With Wardley Doctrine

Making Bad Meetings Better With Wardley Doctrine

A lot can (and often does) go wrong in meetings. Plenty of speaking, but no listening. Attention and status games, but no clarity or action. “Why was I invited?” “Will they notice if I leave?” “Oh no, we’re running over time again.” We can make things just a little bit better, with the help of a few simple doctrinal principles from Wardley Mapping.

7 Ways to Fail

7 Ways to Fail

This is the worst guide to Wardley Mapping ever written — a tongue-in-cheek collection of bad advice. In other words, this is everything I would tell someone about Wardley Mapping if I wanted them to fail.

5 Ways to Represent User Needs on a Wardley Map

5 Ways to Represent User Needs on a Wardley Map

Jan Rezac asks: "How should I represent user needs when mapping? Because quite a lot of maps do NOT have user needs clearly stated (even Simon's original teashop map & Canonical map)." Short answer? It depends! Wardley Mapping highlights areas of ignorance —...

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