What you can do is only as good as what you can know.

Wardley Mapping is a tool for strategic intent that supports you in your role as a knower, communicator, and leader.

The Book

Simon Wardley was an imposter CEO, or at least that’s the way he felt. Why hadn’t anyone taught him how to do strategy? Was the executive world keeping a big secret?

Well… no, not exactly. Read the rest of the story, as told by Simon, for free, Creative Commons (BY-SA 4.0).

Quick Reference

Learn with others in the community

Join our online events to learn the basics of Wardley Mapping, get practical mapping experience on issues that matter, and explore your most important questions with others.

Explore lessons learned

5 Ways to Represent User Needs on a Wardley Map

5 Ways to Represent User Needs on a Wardley Map

Jan Rezac asks: "How should I represent user needs when mapping? Because quite a lot of maps do NOT have user needs clearly stated (even Simon's original teashop map & Canonical map)." Short answer? It depends! Wardley Mapping highlights areas of ignorance —...

Three Ways to Plan

Three Ways to Plan

Jan Rezac asks: “How do I connect scenario planning and Wardley Mapping?” I think people sometimes mean different things when they say scenario planning, so I want to share a few different ways Wardley Mapping might be useful for evaluating alternative situations.

Pragmatic Facilitation

Pragmatic Facilitation

In my time delivering workshops and working with different teams, I’ve found that no two experiences learning Wardley Mapping are alike. There are so many concepts to learn and ways to learn them. And importantly, “Wardley in concept” differs significantly from “Wardley in use.” The messiness of actual mapping work can be quite jarring when compared to the book knowledge.

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