What you can do is only as good as what you can know.
Wardley Mapping is a tool for strategic intent that supports you in your role as a knower, communicator, and leader.
Three Pillars of Wardley Mapping
Visualize systems and how they change
Know the basic patterns of capitalism
Exploit those patterns with strategic intent
- Choose a context (project, organization, situation, etc.)
- Make a list of its component “parts” (start with “what” people are doing and “how” they are doing it)
- Categorize those parts according to evolution (stage 1, 2, 3 or 4)
- Sketch it out as shown below.
If you’d like to make a conventional Wardley Map, start by adding relationships (dependencies or “needs” between components) to your MVWM, as shown here.
Fitness is all about readiness and training — recognizing that transformation is not an overnight event… but instead the progressive accumulation of small changes to habits.
Most organizations, including your own, are very likely operating without the degree of situational awareness that the strategic aspects of Wardley Mapping assumes. And that’s okay! But before we run a marathon, we have to learn how to stretch and exercise.
Here are a few to start with:
- Develop a common language (make maps, decide what parts are in the system, what to name them, etc.).
- Know your users (who are served by the system) and focus on their needs (meet your needs by meeting theirs).
- Remove bias (don’t build what can be bought) and remove duplication (many implementations of the same thing).
There are many more principles to learn. Start with a few, get good at them, and then add more.
Defense focuses on adopting a posture that enables your organization to flow with change instead of resisting it stubbornly. To do so, we must learn to anticipate what change is possible and where it might happen. Simon Wardley has identified many different patterns of capitalism to help in this respect.
Here are a few patterns to start with:
- Everything evolves through supply and demand competition, and characteristics change as a result (see: evolution).
- Efficiency enables innovation (highly evolved components form building blocks for new sources of value to emerge).
- Success breeds inertia (resistance to change), which can eventually threaten an organization’s continued existence.
There are many more patterns here. Again, start with a few, learn how they work, and then add more.
A few useful patterns to know first:
- Open approaches (open source, data, practice) accelerates the evolution of a component.
- Assertion of Intellectual Property Rights, however, does the opposite (slows evolution down).
- Innovate-Leverage-Commoditize is a pattern of industrializing a component, allowing others to build on top of it, and then monitoring usage data to identify future candidates for industrailiziation.
Again, there are many more patterns to explore. Wardley Mapping is an iterative journey of learning through action that can take decades to understand fully. Thankfully, it doesn’t much time at all to learn enough to be dangerous.
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Recent Articles and Case Studies
On March 5th, we attended an online workshop to get some hands-on practice with Wardley Mapping. The topic of the day was Disinformation, and our group focused on mapping how to recognize fake news — truth or not, technological fakes, deep fakes, videos, pictures, and all kinds of things that come to mind when we hear that phrase…
Over the last few months, I've been reading material by Frank W. Geels on the Multi Level Perspective, which uses arrows to visualize change and transition in the disposition of a market ecosystem. Here's an example: I was recently discussing evolution with a client...
One of the more curious aspects of Wardley Mapping is Doctrine — what we choose to believe are universally-applicable principles. Doctrine is essentially values-based ideas like putting users first and being open to challenge. Simon Wardley presents his chosen...
Ben Mosior is a self-described methodology whisperer who turns innovative ideas into everyday tools. Building on Simon Wardley’s work, Ben created this website and facilitates supportive online learning experiences to share Wardley Mapping with the world.
Tweet at him with questions about mapping anytime.
Bring an important message on situational awareness, strategic thinking, and sense-making to your meetup, organization, or event. We will gladly tailor the material to your audience’s needs.
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Engage in a deep and practical team learning experience focused on mapping together, identifying opportunities, and making proposals for action.