While understanding the competitive Landscape is extremely helpful, it’s also important to understand the Climate — the external forces acting upon it. These are the broader rules of the game, the patterns of the seasons, and competitor actions.
Below are two patterns you’ve already encountered.
Pattern 1: Everything Evolves Through Supply and Demand Competition
If the conditions exist that a person or groups of people will strive to gain some form of advantage or control over others due to a constraint (i.e. a limitation of a resource or time or money or people) then we have competition.
If competition exists then the components effected will evolve until they become industrialised. This impacts everything from activities (what we do), practices (how we do something), data (how we measure something) to knowledge (how we understand something).
Pattern 2: Characteristics Change as Capabilities Evolve
The characteristics of a component in the uncharted space are not the same as the characteristics of the same component when it becomes industrialised.
A company has to manage both the extremes along with the evolution between them. It’s really important to remember that there is a transition from uncharted to industrialised. Don’t organise by the extremes alone.
Table of Climatic Patterns
Below are Climatic Patterns that can be studied and integrated into strategic thinking about Competition, Components (Capabilities), Finances, Inertia, Prediction, and Speed. Mouse over each cell for more detailed descriptions.