Strategy Tactics is coming July 17th!-My co-author, David Holl, and I are both freaking out. We have test copies in our hands. That makes it real, right? If you’re on the wait list, you’ll get it a week earlier (July 10th). Q: What’s a Pip Deck? It’s a skills upgrade and confidence booster in a box. 54 tactics that… Continue reading Strategy Tactics is coming July 17th!
How do I know if it’s right?-In a welcome first for us, we have a response to our last edition! Yoga writes: I have in my head a model that Wardley mapping is useful only after you see how it can help you. And for that, I think you only realize it after it’s been sold to you in a very… Continue reading How do I know if it’s right?
How to game out a strategy-Gogo asks: I own a one-person management consulting business. Can you direct me how to use the Wardley Mapping process to game out a strategy to win in my niche? As I also am a one-person operation, I must first warn you that we are not special! It may feel like we are doing something… Continue reading How to game out a strategy
AI-enabled Strategy-Greg Easthouse asks: How long until we get a wardleyagent gpt ai? Well, Greg, I’m afraid it’s too late. ChatGPT has already taken the lead on this one. Or rather, Steve Pereira kicked the exploration off. So whatever happens next is his fault now. 😛 I, for one, welcome our Wardley-based autonomous overlords! 🤖 In… Continue reading AI-enabled Strategy
Don’t lead with the label-Hi there! I asked for your questions about Wardley Mapping, and you sure answered! First up, Joel Eden asks: As a consultant in the areas of design research, design strategy, experience design, lean product management, etc, I already have so many methods that I use with clients and it can feel like we are asking… Continue reading Don’t lead with the label
More people ought to learn strategy-I’m going to betray my optimism here. You see, I believe that strategy is a skill that you cannot unlearn. Once you know some basics, you become someone who wants to be purposeful… who wants to design things deliberately… who cares. Here’s the story I tell myself: “The more people there are who care, who… Continue reading More people ought to learn strategy
Listen to Your Ecosystems-Wardley says “listen to your ecosystems.” There are many different forms of ecosystems and ways to exploit them. You can build powerful sensing engines (e.g. the ILC model) for future change, sources of co-operation with others, defensive and offensive alliances. But ecosystems need management, they need tending as a gardener tends a garden — sometimes… Continue reading Listen to Your Ecosystems
Features are Fashion, Capabilities are Commerce-Features feel like Fashion. Some come and go. Some stick around. Regardless, they are small. They move quickly. Features are useful because of how they enable rapid exploration, trend setting, and quick adaptation to meet people’s very real needs. However, they’re not all there is. Capabilities feel more like Commerce. You have to zoom the… Continue reading Features are Fashion, Capabilities are Commerce
Giving Feedback on a Wardley Map-Giving feedback on a Wardley Map is hard. When I’m asked to do it, I of course want to help. But the instant I take a look, my first reaction is to get overwhelmed. All of these words, connections, positionings… feel strange and unfamiliar! How am I supposed to be of any help at all?… Continue reading Giving Feedback on a Wardley Map
On The Medical Role of Abortion-This post was tough to write, and I fully expect I got some things wrong. Let me know if you spot an error or a place where I’ve made a mistake. One of the benefits of Wardley Mapping is that making a map invites you to take vague and general concepts and make them more… Continue reading On The Medical Role of Abortion
The Right Question-Early on, I thought there was a paradox in mapping: You can’t know what map to make until you’ve made a bunch of maps! And so the advice became: Just go do a bunch of practice. Maybe you’ll find something insightful then! Well, I don’t like practice for practice’ sake. I am impatient. I’ll spare… Continue reading The Right Question
Art vs Science in Wardley Mapping-Wardley Mapping can at times have the appearance of being an exact science. In many ways, however, it's more of an art. Or perhaps several arts rolled into one. #1: The Art of Modeling The first art is modeling — deciding how to slice a vastly complex situation down into its essential parts. In Wardley… Continue reading Art vs Science in Wardley Mapping
New Wardley Mapping Course Launch!-I’m very excited to announce that we are launching a new series of Wardley Mapping courses! The first course, Pragmatic Wardley Mapping, covers the basics: Introduction (8:08) What is Wardley Mapping, and why bother? (5:37) Enough talk! (10:20) Turning it into action (4:45) Basic iteration (11:53) Common obstacles (11:51) The second course, Wardley Mapping Theory… Continue reading New Wardley Mapping Course Launch!
Common Challenges Working with Value Chains-Hello Ben, I am Marco and practicing with Wardley maps. I have 2 questions that I could not answer reading the book and other references. The first is about the image above. Imagine I have a Data visualization feature of my product, for such data visualization I need among other things the Software X that… Continue reading Common Challenges Working with Value Chains
Non-profit IT Systems-Learn Wardley Mapping Live Chat Did you know LearnWardleyMapping.com has a chat function you can use to talk to me directly? If you have questions, or even if you just want to say hi, I’d love for you to click the button in the bottom right corner of the screen and drop me a line.… Continue reading Non-profit IT Systems
Evolution: One Bucket or Another?-Note: This post assumes that you have some familiarity with Wardley Mapping. If not, read this post explaining relevant terms, and for a quick explanation of what Wardley Mapping is, and how it works. In this post, we’ll cover how to define and evaluate your company’s capabilities in terms of their Evolutionary stage, so that… Continue reading Evolution: One Bucket or Another?
Responding to Nonsense-Guest Post by Byron Woodson of Keystone Organizing Systems Once you’ve been making Wardley Maps for a while, you develop an allergy for BS. This can lead to impatience with ill-reasoned arguments. It can also lead to an attitude of outright dismissiveness toward other people and their ideas. That, however, will not make you any… Continue reading Responding to Nonsense
Wardley Mapping Facilitation-In Wardley Mapping, if you want to go fast, you go alone. But if you want to go far — and build all that good “shared understanding” stuff we hear about — you need friends. You need to map with others!
Making Bad Meetings Better With Wardley Doctrine-A lot can (and often does) go wrong in meetings. Plenty of speaking, but no listening. Attention and status games, but no clarity or action. “Why was I invited?” “Will they notice if I leave?” “Oh no, we’re running over time again.” We can make things just a little bit better, with the help of a few simple doctrinal principles from Wardley Mapping.
7 Ways to Fail-This is the worst guide to Wardley Mapping ever written — a tongue-in-cheek collection of bad advice. In other words, this is everything I would tell someone about Wardley Mapping if I wanted them to fail.
5 Ways to Represent User Needs on a Wardley Map-Jan Rezac asks: “How should I represent user needs when mapping? Because quite a lot of maps do NOT have user needs clearly stated (even Simon’s original teashop map & Canonical map).” Short answer? It depends! Wardley Mapping highlights areas of ignorance — things people ought to know but don’t. Dealing with ignorance involves creating… Continue reading 5 Ways to Represent User Needs on a Wardley Map
Three Ways to Plan-Jan Rezac asks: "How do I connect scenario planning and Wardley Mapping?" I think people sometimes mean different things when they say scenario planning, so I want to share a few different ways Wardley Mapping might be useful for evaluating alternative situations.
Pragmatic Facilitation-In my time delivering workshops and working with different teams, I’ve found that no two experiences learning Wardley Mapping are alike. There are so many concepts to learn and ways to learn them. And importantly, “Wardley in concept” differs significantly from “Wardley in use.” The messiness of actual mapping work can be quite jarring when compared to the book knowledge.
Nobody Cares About Your Precious Framework-I like Wardley Mapping. It’s captured my attention for the last five or so years, and I know I’ve still hardly scratched the surface of what’s possible. As you can imagine, I am overjoyed when other people take interest. Behind my enthusiasm, however, is a blunt pragmatism, informed by years of frustration and mistakes.
Getting Stuck Is Problem #1-Might free form brainstorming of words, with no constraints of current [maps] or questions that might lead the team in certain directions, be beneficial at the start?
A Spectrum of Decision Making -Over the years, I’ve been asked repeatedly to explain what Wardley Mapping is. Since it’s a big practice, with lots of ways to slice and dice it, I like to try out new answers whenever I get the chance.
Do “Objective” Wardley Maps Exist?-Are there any "objective" Wardley Maps, or is it always “subjective” to the team, time, and place? What should I do to understand where the “objective” position of a component is?
Principles First-I’ve been asking event list members for questions, and Jason Luchtefeld, DMD responded with a suggestion to do a deep dive into Simon Wardley’s Doctrine graphic. Since I’ve been teaching quite a bit about the topic lately, it seems like the perfect time to share what I’ve learned so far. Here’s the graphic in question:… Continue reading Principles First
Requisite Perspective-Valerie Freitas asks: In using Wardley mapping, are there guidelines in thinking about who you have at the table to begin these discussions? Designing/cultivating the kind of input you receive by selecting who is part of your discussion group or cross-functional or different levels of experience, etc. or perhaps meetings with different groups to see… Continue reading Requisite Perspective
Making Sense of Technological Ecosystems-Diane Mueller very kindly invited me to share Wardley Maps with the OpenShift Commons, and I can’t help but write about the challenge she’s shared: Okay, now I just gotta figure out how to map an entire tech ecosystem that I have near-zero understanding of. No pressure! First, let’s look at the website she shared…… Continue reading Making Sense of Technological Ecosystems
Hollow Practices and Evolution-Rahul Baji writes: Do you think that when practices are commoditized, they lose the essence of the practice? I see it in Agile practices where in certifying bodies like Scrum Alliance and Scrum.org have made Scrum popular to the extent of calling it commoditized. There are certified Scrum masters by the hordes who have learnt… Continue reading Hollow Practices and Evolution
Wardley Mapping Fake News-On March 5th, we attended an online workshop to get some hands-on practice with Wardley Mapping. The topic of the day was Disinformation, and our group focused on mapping how to recognize fake news — truth or not, technological fakes, deep fakes, videos, pictures, and all kinds of things that come to mind when we hear that phrase...
The Value of Doctrine-One of the more curious aspects of Wardley Mapping is Doctrine — what we choose to believe are universally-applicable principles. Doctrine is essentially values-based ideas like putting users first and being open to challenge. Simon Wardley presents his chosen doctrine in his book, and we also have a reference section here on LWM. While Simon’s doctrine is a great place… Continue reading The Value of Doctrine
Mapping the Apparel Industry with Vikesh Shah of Metail-As part of the Wardley Maps Community YouTube channel (subscribe here), John Grant and Chris Daniel recently sat down with Vikesh Shah, Commercial Director of London-based fashion and retail startup Metail.
Mapping Power: An Introduction to Burja Mapping-Once you have a strategy, you need to get your team on board. Who can help you implement your strategy? Who might be an obstacle, or enemy? Samo Burja’s Empire Theory provides a framework for mapping power. After this talk, you’ll be able to start mapping power in your organization and beyond.
Mothering a Dev Team: How Wardley Maps Saved My Parenting & My Job-This Mom is no stranger to bringing lessons learned via parenting into the workplace, and vice versa. I’ll show you how to use Wardley Maps, and other planning strategies, to streamline your life, and your work projects, in new and exciting ways!
Continuous Mapping-Kill all your darlings, crumple all your Wardley Maps. Not every map needs to be a perfectly polished artifact and sometimes a lo-fi, easily discarded sketch (or two or two dozen) is superior in that it allows a space to be wrong and grants permission to explore.
An Introduction to Mapping-At Map Camp ATL 2019, Simon Wardley introduces the concepts of situational awareness, why maps matter and how to map a competitive landscape. He examines a few basic patterns in mapping and how the field is being currently used.
Mapping Policing in the UK with Tim Ebenezer of Foundation SP-Tim Ebenezer and Ben Mosior get together for a mapping session on UK Policing. They walk step-by-step through a hypothetical example, sharing their stories and experiences along the way!
Evolution-informed Security Strategy with Mario Platt of Privacy Beacon-Mario Platt of Privacy Beacon joined Ben Mosior for a LearnWardleyMapping Patron livestream to discuss strategy, security as a constraint vs an enabler, and The Four Problems to address for an adequate 2020+ security posture.