Principles First

I’ve been asking event list members for questions, and Jason Luchtefeld, DMD responded with a suggestion to do a deep dive into Simon Wardley’s Doctrine graphic. Since I’ve been teaching quite a bit about the topic lately, it seems like the perfect time to share what I’ve learned so far. Here’s the graphic in question:… Continue reading Principles First

An Introduction to Mapping

At Map Camp ATL 2019, Simon Wardley introduces the concepts of situational awareness, why maps matter and how to map a competitive landscape. He examines a few basic patterns in mapping and how the field is being currently used.