Principles First

Principles First

I’ve been asking event list members for questions, and Jason Luchtefeld, DMD responded with a suggestion to do a deep dive into Simon Wardley’s Doctrine graphic. Since I’ve been teaching quite a bit about the topic lately, it seems like the perfect...
An Introduction to Mapping

An Introduction to Mapping

At Map Camp ATL 2019, Simon Wardley introduces the concepts of situational awareness, why maps matter and how to map a competitive landscape. He examines a few basic patterns in mapping and how the field is being currently used.  ...