Mapping the Apparel Industry with Vikesh Shah of Metail

As part of the Wardley Maps Community YouTube channel (subscribe here), John Grant and Chris Daniel recently sat down with Vikesh Shah, Commercial Director of London-based fashion and retail startup Metail. They discuss Vikesh’s first steps with Wardley Mapping, general tips for getting started, and six maps Metail has begun sharing with their partners. Follow along with Vikesh in the shared Google Slides deck.

If you would like to contribute to mapping the apparel industry, reach out to Vikesh by email: vikeshs(at)

Don’t forget to follow John Grant and Chris Daniel on Twitter!

The above video is shared courtesy of the Wardley Maps Community YouTube channel under the Creative Commons Attribution license.

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